Here are the 6 ways I have improved my client experience.
First things first, I mastered my camera settings. Educating myself on how to shoot in manual mode and all of the complex settings that come with it has been an absolute game-changer. Photography is an art form that requires so much more than the push of a button. Adapting to changing light and learning how to adjust ISO, shutter speed and white balance is something that comes with time. A more expensive camera will not create better photos if you don’t understand the complexities of the one you already have.
Second, I shifted my mindset away from producing “Instagram-worthy” wedding images to capturing experiences and relationships. While I always aim for those dreamy sunset photos, I now prioritize more of my time for photos with loved ones. These are the moments that are priceless in years to come; the ones with your grandma and grandpa, parents, and closest friends. Though this shift is small and simple, it has left a big impact on my clients and their families.
Being able to confidently answer questions from a client is crucial to building trust. When they come to me for advice or expertise, having the answer proves to them that I am a professional in the industry. Over the years, I have been able to gain confidence in offering solutions backed by my experience and knowledge in the field.
As much as we love a classic, “smile at the camera” pose; authentic moments, natural movements and real smiles are how magic is created. The more comfortable my clients are in front of the camera, the better the photos will turn out. I can proudly say that I have mastered the art of posing couples, families, and little ones by utilizing prompts and a few trusted tricks up my sleeve.
From creating personalized timelines to getting the wedding day back on track when we are an hour behind, I have learned essential time management skills. Being able to confidently create and navigate a timeline can be challenging, especially when you’re working with changing light and weather conditions. This has definitely taken practice and intentional assertiveness but is a vital skill that every wedding photographer should have.
I tell all my couples on our discovery call that I am really good at “herding cats.” A.K.A. being assertive. I used to feel guilty telling people where to go and what to do. With time, I have learned that being assertive is the ONLY way that people will willingly cooperate. Much appreciated by my couples, I am able to gather large groups efficiently and in a timely manner to capture those big group photos, without wasting valuable time!
Check out this blog on Setting Boundaries as a Wedding Photographer!