6 Ways I Have Improved My Client Experience

Creating an excellent client experience has been my number one goal since starting my business two years ago. Not only did I want to produce amazing photos for my clients, but I wanted the process to be seamless and easy from start to finish. Since then, I have worked with numerous couples and families, honing in on my skills and perfecting my process through practice, time, and education.

 

Here are the 6 ways I have improved my client experience.

 

1) I MASTERED MY CAMERA SETTINGS

First things first, I mastered my camera settings. Educating myself on how to shoot in manual mode and all of the complex settings that come with it has been an absolute game-changer. Photography is an art form that requires so much more than the push of a button. Adapting to changing light and learning how to adjust ISO, shutter speed and white balance is something that comes with time. A more expensive camera will not create better photos if you don’t understand the complexities of the one you already have.

 

2) I SHIFTED MY MINDSET

Second, I shifted my mindset away from producing “Instagram-worthy” wedding images to capturing experiences and relationships. While I always aim for those dreamy sunset photos, I now prioritize more of my time for photos with loved ones. These are the moments that are priceless in years to come; the ones with your grandma and grandpa, parents, and closest friends. Though this shift is small and simple, it has left a big impact on my clients and their families.

 

3) I GAINED CONFIDENCE IN MAKING DECISIONS

Being able to confidently answer questions from a client is crucial to building trust. When they come to me for advice or expertise, having the answer proves to them that I am a professional in the industry. Over the years, I have been able to gain confidence in offering solutions backed by my experience and knowledge in the field. 

 

4) I MASTERED THE ART OF POSING

As much as we love a classic, “smile at the camera” pose; authentic moments, natural movements and real smiles are how magic is created. The more comfortable my clients are in front of the camera, the better the photos will turn out. I can proudly say that I have mastered the art of posing couples, families, and little ones by utilizing prompts and a few trusted tricks up my sleeve.

 

5) I GAINED TIME MANAGEMENT SKILLS

From creating personalized timelines to getting the wedding day back on track when we are an hour behind, I have learned essential time management skills. Being able to confidently create and navigate a timeline can be challenging, especially when you’re working with changing light and weather conditions. This has definitely taken practice and intentional assertiveness but is a vital skill that every wedding photographer should have.    

 

6) I LEARNED HOW TO BE ASSERTIVE

I tell all my couples on our discovery call that I am really good at “herding cats.” A.K.A. being assertive. I used to feel guilty telling people where to go and what to do. With time, I have learned that being assertive is the ONLY way that people will willingly cooperate. Much appreciated by my couples, I am able to gather large groups efficiently and in a timely manner to capture those big group photos, without wasting valuable time!

Check out this blog on Setting Boundaries as a Wedding Photographer!

 

Since starting my business two years ago, the experience that I have gained is invaluable. Through investing in my education, practice, and trial and error I have gained confidence as a professional in the industry. I have mastered my camera settings and posing of couples and families. I have learned time management skills and how to be assertive. And most of all, I have learned how to turn beautiful moments into memories that will last a lifetime.